Mike Leary directed and produced a TV commercial for Disney Living, featuring a collaboration with international shoe retailer DSW. Shooting took place at numerous locations including the DSW headquarters in Columbus, Ohio, and in Los Angeles.

Daniel Innovate was commissioned to remix the classic song "So This Is Love," which was featured in the original Cinderella movie, for a commercial advertising collaborative between Disney Living and DSW on a Cinderella-inspired fashion shoe-line. The introduction to the animation was inspired by Frederic Chopin's “Andante Spianato et grande polonaise brillante," written in 1830.